Bren:Alumni

The New Battle for M.B.A. Grads - WSJ.com
Technology companies, not surprisingly, are among the most active online recruiters. International Business Machines Corp., which recruits at more than 100 U.S. universities, is planning to increase its online efforts, particularly for its Extreme Blue internship program. The company is setting up meeting spaces and islands in a virtual community called Second Life, where it plans to hold events such as recruiter question-and-answer sessions, educational lectures and online interviews. Students can log on, create avatars to physically represent themselves and visit IBM island. Senior business leaders, engineers and inventors, who often can’t travel to campuses and job fairs because of work demands, will be able to participate in such virtual events.

“Technology is part of the DNA of today’s younger generation,” says Karen Calo, IBM’s vice president for global talent. “They’re naturally attracted to things like Second Life and expect IBM as an innovative company to be there.”